It’s now easier to integrate the Shopify JavaScript Buy SDK into any website or CMS, meaning end users need minimal customization. This means products can be managed within the robust Shopify architecture, including checkout, returns, and shipping, while the look and feel are managed within the CMS.
Shopify website integration is a useful way for agencies or freelancers to provide customers with more creative online shopping experiences and opens up new opportunities to pitch the SDK to current or potential clients.
Better yet, it means that smaller clients — those that previously would not have had the budget or thought it would be overly complicated — can now integrate Shopify into their website.
The Shopify JavaScript Buy SDK can be used to:
- Attach products on a service-based platform
- Offer a low-risk way to test a full-store idea
- Provide a simple way of creating landing pages
- Create a microsite for a unique set of products
Let’s go through all four options in detail.
- Attach products on a service-based platform
There would be some clients who have built websites for service-related businesses. And, now they are looking to create another side earning through selling a product online or enhance brand awareness by promoting products.
Suppose that you have a client from a restaurant or service company who wants to publish their recipe or service books or is interested in promoting them, then Shopify integration can make it easier for them to do so.
Here’s a real-life example: The Stanley Thompson Society promotes some of the world’s best golf courses, created by Stanley Thompson. It’s a rich website with a lot of information about the man, the exceptional golf courses he created, and the activities of the Society, including verifying Stanley Thompson golf courses and providing a scholarship for golf course design/maintenance..
As part of the website, they also use Shopify integration to sell golf-related products through the Stanley Thompson Store. - Test a full store idea
Providing a platform to a retail store through which they can grow their audience digitally as well as customers can deal with business without moving anywhere is a great thing to do. However, e-commerce platforms require an investment of time and money — which causes anxiety.
Testing the idea of an online store can be a good way of reducing that risk. A retailer can take a subset of products — ones they think will sell best online — and display them on a simple website, using the Shopify integration.
If the client has a limited budget, more of it can be spent on marketing, in order to test the idea and get it off to a great start. If there’s good feedback, you’re on the right path. Continue adding products to set up the full store, while continuing to test customer appetite.
On the other hand, if you test the market response and find that there’s not enough interest, your client will be glad you saved them significant time and money. - Make landing pages appealing with products
As everyone knows landing pages are essential for the webpage as it is the first page that represents your branding to the consumer. Some clients prefer to have a call to action there. The navigation bar is hidden to restrict the options available to users visiting this page, helping to guide them toward an intended goal, such as subscribing to a newsletter or asking for an email in exchange for a discount coupon or download.
A campaign may use social media, content marketing, email marketing, or paid search to drive a visitor to a landing page, in the hopes of converting them, giving better results than sending visitors to a generic page on the website.
With the Shopify JavaScript Buy SDK iIntegration, you can maximize sales of a specific product or product line by leading visitors to a landing page that is focused on promoting the product or /product line. - Create a microsite for a set of products
A retailer may have a set of products that are quite different from their main business. It could be a specialty item, or a set of products that is better suited for an online store. Creating a microsite for a product line is also a good way to reach a new online market. A small website with its own unique branding can easily be setup.
It’s easy to create a small website, and add products to a new store.
